From the outset, we have been committed to quality and excellence, exporting our products to various chain stores and brands across the globe. Our dedication has earned us a reputation for reliability and superior quality.
Currently, we directly export to countries in South America, Europe and the Netherlands. While we have predominantly focused on manufacturing 100% cotton products, we have recently expanded our interests to include more sustainable materials. Our new product lines feature a lot more of organic cotton, recycled cotton, recycled polyester, straw fibres, linen and flax reflecting our commitment to environmental sustainability. Additionally, we have begun creating circular products specifically for retail chains in Nordic countries, further demonstrating our dedication to innovative and eco-friendly solutions.
We believe that workers deserve a living wage and that fair pay benefits families, communities, and our business. Our commitment to raising living standards is reflected in our efforts to ensure that all employees are paid fairly. We compensate our employees with fair wages and provide performance-based bonuses periodically. Additionally, we give bonuses during festive occasions to help our employees celebrate with their families and loved ones. Contract laborers are paid on a shift basis, in line with local industry standards, ensuring they are never underpaid. We also provide health insurance coverage for all contract laborers, adhering to government norms.
Women employees make up nearly 70% of our workforce, and they receive equal pay to their male counterparts. We actively promote women empowerment by prioritizing the employment of women. We support women tailor clusters, allowing home-makers to work from home and earn an income through sewing. This initiative not only provides women with financial independence but also helps them balance work with their home responsibilities.
We are committed to creating a better future by embracing sustainability. Our efforts focus We are committed to creating a better future by embracing sustainability. Our efforts focus on increasing the value of local production and products, prolonging the lifecycle of materials, reducing waste, and minimizing environmental harm. To support green consumer behavior, we have begun manufacturing products from recycled cotton, recycled polyester derived from downcycling used garments, organic cotton, and flax. These initiatives are designed to support local economies, reduce our carbon footprint, and ensure materials are used efficiently and effectively. By taking these steps, we aim to contribute to a more sustainable future.